Cannes Lions 2018: conheça as principais campanhas nacionais e internacionais que levaram Leão no penúltimo dia do Festival

Neste quarto dia, o Reclame foi conferir os primeiros resultados do Cannes Lions 2018 em mais sete categorias: PR, Direct, Creative Data, Innovation, Social & Influencer, Media, Product Design. Com os 29 troféus conquistados nesta quinta-feira, 21/06, o Brasil soma 90 Leões (2 Grand Prix, 8 Ouros, 28 Pratas e 52 Bronzes).

Confira os principais cases premiados de cada categoria:

CREATIVE DATA

GP: “JFKUNSILENCED”, da Accenture Interactive Dublin para The Times/News UK.https://cdn.filespin.io/api/v1/conversion/96fdcb2785d0461893e8d8f4a9b7a994?resize=1920%2C1920&format=jpg

OURO: “DESTINATION PRIDE”, da FCB/Six Toronto para PFLAG Canadá.https://cdn.filespin.io/api/v1/conversion/baa28f6d92404023bed45452db05502a?resize=1920%2C1920&format=jpg

PRATA: “MAKING THE LIST”, da Che Proximity Melbourne para Lego.https://cdn.filespin.io/api/v1/conversion/5cbedf4ce6bc4a9b9f3b472e1badcf25?resize=1920%2C1920&format=jpg

BRONZE: “NEXT”, da R/GA SP para Bradesco.https://cdn.filespin.io/api/v1/conversion/a409f69dcd06499e9af4e0f5bf7c4388?resize=1920%2C1920&format=jpg

PR

GP: “THE TRASH ISLES”, da AMVBBDO London para Plastic Ocean / Ladbible.https://cdn.filespin.io/api/v1/conversion/3b852d2e7d7c4a6a905e21a8afd5a575?resize=1920%2C1920&format=jpg

OURO: “THIS COKE IS A FANTA”, da David The Agency SP para Coca-Cola.https://cdn.filespin.io/api/v1/conversion/a2ecf1d0eee84772876736e4a8df7691?resize=1920%2C1920&format=jpg

PRATA: “TURNING BEER INTO WATER”, da Fleishmanhillard NY para Anheuser-Busch.https://cdn.filespin.io/api/v1/conversion/7300c355ea484dffb87f05024765c779?resize=1920%2C1920&format=jpg

PRODUCT DESIGN

GP: “KINGO”, da Ogilvy Colombia Bogota para Kingo.https://cdn.filespin.io/api/v1/conversion/86b48a743ebb4df08be1c7a8e9ba3d65?resize=1920%2C1920&format=jpg

OURO: “FUTURECRAFT 4D”, da Adidas Amsterdam para Adidas.https://cdn.filespin.io/api/v1/conversion/de00063f81304570a84b48401c77796b?resize=1920%2C1920&format=jpg

PRATA: “GOOGLE HOME MINI”, da Google Mountain View para Google.https://cdn.filespin.io/api/v1/conversion/7549914165ee408f8ee06136020ccffa?resize=1920%2C1920&format=jpg

SOCIAL & INFLUENCER

GP: “NOTHING BEATS A LONDONER”, da Wieden+Kennedy London para Nike.https://cdn.filespin.io/api/v1/conversion/9df799292e3b4f97a1435ab40ad25a42?resize=1920%2C1920&format=jpg

OURO: “NOTHING BEATS A LONDONER”, da Mindshare London para Nike.https://cdn.filespin.io/api/v1/conversion/bd8283ca29924c21b30e2bc40f2fa96e?resize=1920%2C1920&format=jpg

PRATA: “THE NEYMARLESS SPONSORSHIP”, da AlmapBBDO SP para Gol Airlines.https://cdn.filespin.io/api/v1/conversion/6733965ef07b4b588e4d5f9f5b6ec87d?resize=1920%2C1920&format=jpg

BRONZE: “#WTFRONALDO”, da AlmapBBDO para Mars.https://cdn.filespin.io/api/v1/conversion/585503620ece4729bd78965d874c7d93?resize=1920%2C1920&format=jpg

MEDIA

GP: “TESCO’S FOOD LOVE STORIES”, da Mediacom London para Tesco.https://cdn.filespin.io/api/v1/conversion/b113d37235614eb0882acf3cbb3f63d2?resize=1920%2C1920&format=jpg

OURO: “80 DAYS OF ARGOS”, da The & Partnership London / Mindshare London para Argos.https://cdn.filespin.io/api/v1/conversion/c772eeecbcbb4794bc0092a2c0279ae9?resize=1920%2C1920&format=jpg

PRATA: “TAGWORDS”, da Africa SP para AB INBEV.https://cdn.filespin.io/api/v1/conversion/11c65c0df0594b20907e38a99871b1ff?resize=1920%2C1920&format=jpg

PRATA: “DELAYED FLIGHT BREAK MACHINE”, da J. Walter Thompson SP para KitKat.https://cdn.filespin.io/api/v1/conversion/b48325f12bba431aae4a746e5c9494ab?resize=960%2C960&format=jpg

BRONZE: “THE ROUTE”, da Y&R SP para JC Decaux.https://cdn.filespin.io/api/v1/conversion/780796a367664df4b020d4923eaea630?resize=1920%2C1920&format=jpg

INNOVATION

GP: “MY LINE”, da Mullenlowe SSP3 Bogota para Ministry of Communications & Information.https://cdn.filespin.io/api/v1/conversion/f1031d40ebeb46fea3f182b5949068ac?resize=1920%2C1920&format=jpg

OURO: “MAKING THE WORLD ACCESSIBLE, DOT BY DOT”, da Serviceplan Munchen para Dot.https://cdn.filespin.io/api/v1/conversion/b7737980f8864a3c94b3d54cbe1e2154?resize=1920%2C1920&format=jpg

PRATA: “FUTURECRAFT 4D”, da Adidas Amsterdam para Adidas.https://cdn.filespin.io/api/v1/conversion/de00063f81304570a84b48401c77796b?resize=1920%2C1920&format=jpg

BRONZE: “THE CANCELLER”, da Grey Brasil SP para Reclame Aqui.https://cdn.filespin.io/api/v1/conversion/b3357722af8a43718c053dcc4b125ed2?resize=1920%2C1920&format=jpg

DIRECT

GP: “PALAU PLEDGLE”, da Host/Havas Sydney para Palau Legacy Project.https://cdn.filespin.io/api/v1/conversion/53f45e82c1f042a8aca8c203a15d523c?resize=1920%2C1920&format=jpg

OURO: “TAGWORDS”, da Africa para AB INBEV.https://cdn.filespin.io/api/v1/conversion/c37d64c02fc74772ab61d9c2568b0fa5?resize=1920%2C1920&format=jpg

PRATA: “TAGWORDS”, da Africa para AB INBEV.https://cdn.filespin.io/api/v1/conversion/c37d64c02fc74772ab61d9c2568b0fa5?resize=1920%2C1920&format=jpg

PRATA: “MY FIRST PAD”, da DM9DDB SP para Johnson & Johnson.https://cdn.filespin.io/api/v1/conversion/6788d9099b4f40d289385ba59f061a2b?resize=1920%2C1920&format=jpg

BRONZE: “THIS COKE IS FANTA”, da David The Agency SP para Coca-Cola.https://cdn.filespin.io/api/v1/conversion/4367b11c622e4dfcb7c76c6b3f6889ac?resize=1920%2C1920&format=jpg

 

Cannes Lions 2018: conheça as principais campanhas nacionais e internacionais que levaram Leão no penúltimo dia do Festival

| Cannes Lions 2018, Reclame TV |
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