Na 66ª edição do Clio Awards, realizada nesta terça (13) em Nova York, o Brasil brilhou ao conquistar dois Grand Clios – o prêmio máximo do festival. A Le Pub São Paulo venceu na categoria Media com a campanha “Out-of-Home Matches”, criada para a Heineken. Já a DM9 levou o GP de Design com o projeto “Blood-Aid”, desenvolvido para a Dasa. A campanha “In Transit”, premiada em Audio Craft, também teve colaboração de estúdios e produtoras brasileiras.
Os prêmios especiais deste Clio Awards 2025 são:
- Agency Of The Year: FCB New York
- Production Company Of The Year: Prettybird
- Independent Agency Of The Year: Serviceplan Germany
- Advertiser Of The Year: Heineken
- Network Of The Year: Ogilvy
Os 39 GPs do Clio:
Grand Clios em Business To Business Advertiser Type:
- Branded Entertainment & Content: “Magnetic Stories” by Area 23, an IPG Health Company for Siemens Healthineers
- Creative Effectiveness: “Meet Marina Prieto” by DAVID Madrid for JCDecaux (4x winner)
- Creative Strategy: “Meet Marina Prieto” by DAVID Madrid for JCDecaux (4x winner)
- Creative Use of Data: “Spreadbeats” by FCB New York for Spotify (4x winner)
- Design: “Spreadbeats” by FCB New York for Spotify (4x winner)
- Design Craft: “Spreadbeats” by FCB New York for Spotify (4x winner)
- Direct: “Spreadbeats” by FCB New York for Spotify (4x winner)
- Innovation: “Pub Museums” by LePub for Heineken
- Out of Home: “Meet Marina Prieto” by DAVID Madrid for JCDecaux (4x winner)
- Use of Influencers: “Meet Marina Prieto” by DAVID Madrid for JCDecaux (4x winner)
Grand Clios em Product/Service Advertiser Type:
- Audio: “Voice 2 Diabetes” by Klick Health for KVI Brave Fund INC
- Branded Entertainment & Content: “Night Fishing” by INNOCEAN for Hyundai Motor Company
- Creative Business Transformation: “Refurb” by LePub for Philips
- Creative Commerce: “Rainbow Wool” by Serviceplan Germany / Mediaplus Group for Schäferei Stücke
- Creative Effectiveness: “PRICE PACKS” by Serviceplan Germany for PENNY
- Creative Strategy: ”150 Years of Whateverken” by LePub for Heineken
- Creative Use of Data: ”Lap of Legends” by FCB New York for AB InBev – Michelob ULTRA (2x winner)
- Design: “Blood Aid” by DM9 for DASA Diagnostics
- Design Craft: “Unwrap It” by LOLA Mullenlowe for Unilever, Wall’s, Cornetto
- Digital/Mobile: “Lap of Legends” by FCB New York for AB InBev – Michelob ULTRA (2x winner)
- Direct: “Adoptable. By PEDIGREE.” by Colenso BBDO for PEDIGREE (2x winner)
- Experience/Activation: “The Everyday Tactician” by McCann London for XBOX
- Film: “Michael CeraVe” by Ogilvy PR for CeraVe (2x winner)
- Film Craft: “Make Love Last” by Ogilvy Shanghai for Viatris
- Innovation: “Adoptable. By PEDIGREE.” by Colenso BBDO for PEDIGREE (2x winner)
- Media: “Out-of-Home Matches” by LePub for Heineken
- Out of Home: “Recycle Me” by Ogilvy for The Coca-Cola Company
- Partnerships & Collaborations: “Paid Through Parents” by Rethink for Molson Coors Beverage Company
- Public Relations: “The Last Barf Bag” by FCB Chicago for Dramamine
- Social Media: “Erase Valentine’s Day” by Ogilvy for Cadbury 5 Star
- Use of Influencers: “Michael CeraVe” by Ogilvy PR for CeraVe (2x winner)
Grand Clio em Public Service Advertiser Type:
- Audio Craft: “In Transit” by Area 23, an IPG Health Company for Transgender Day of Visibility
- Creative Use of Data: “Sato 2531” by Dentsu Digital Inc. for Think Name Project (2x winner)
- Design Craft: “Be Seen By The Best Eyes” by MullenLowe Design Studio for Art Directors Club
- Experience/Activation: “Olympic Games Opening Ceremony Paris 2024” by Paname 24 for Paris 2024
- Film: “Assume That I Can” by Indiana Production/SMALL for Coordown
- Film Craft: ”In Hot Water” by NOMINT for WWF
- Media: ”The Big Shake Up” by Havas Germany for Aktion Deutschland Hilft e.V. (Alliance of German Aid Organisations)
- Public Relations: “Sato 2531” by Dentsu Digital Inc. for Think Name Project (2x winner)
