Foram 6 em Brand Experience & Activation, 1 em Creative Ecommerce, 1 em Inovation, 1 em Radio & Audio e 4 em Mobile. Desta vez, não houve vencedor brasileiro no Gran Prix e nem na categoria Creative Effectiveness. Com o resultado, o Brasil alcança a marca provisória de 78 Leões. Confira abaixo o resultado brasileiro de hoje, por categoria, e o Gran Prix do Cannes Lions 2019:
BRAND EXPERIENC & ACTIVATION:
Prata
Distracted goalkeeper – Uber – Tech and Soul
Bronze
Contract Translator – Reclame Aqui – Grey brazil
Burn that Ad – BK – DAVID
Accessibility Mat – Ford Motor Company – GTB
The Grand Finale – Heineken – Publicis
The Real Machado – University Zumbi dos Palmares – Grey
CREATIVE ECOMMERCE:
Bronze
Air Max Graffiti Stories – Nike – AKQA
INNOVATION LIONS:
Prata
#braillebricksforall – Dorina Nowill Foundation for the blind – Lew Lara/TBWA
RADIO & AUDIO:
Bronze
Sounds of Future Ocean – National Geographic – Bandeira 8
MOBILE:
Prata
Burn that ad – BK – DAVID
Accessibility Mat – Ford Motor Company – GTB
Air Max Graffiti Stores – Nike – AKQA
Rescue Dogz – GUD – Wunderman Thompson Brazil
GRAN PRIX:
MOBILE
The whopper detour – Burger King – FCB – USA
RADIO & AUDIO
westworld: the maze – HBO – Kilter Films – (USA)
INNOVATION
See sound – Wavio – Area 23 – (USA)
CREATIVE EFFECTIVENESS
Black Supermarket – Carrefour – Produgious – France
The Black Supermarket from Sophie Larivière on Vimeo.
CREATIVE eCOMMERCE
Do black – the carbon limit credit card
The CO2 emission limit credit card – DO Black from Doconomy / DO on Vimeo.
BRAND EXPERIENCE & ACTIVATION
Changing the game – Microsoft – McCann NY – USA
