Making of da ação no Bar Aurora e Boteco Ferraz da Ogilvy Br
27 de Maio de 2010 13:54
O Reclame mostra como foi a ação criada pela Ogilvy Brasil, para conscientizar os freqüentadores dos bares Aurora e Bar Ferraz em São Paulo. How do you make people think twice about driving drunk when they dont think its a big deal? You make it a big deal. Bar Aurora and Boteco Ferraz added the real costs of drunk driving to peoples bar tabs, speaking to them in the moment right before they decided whether to drink and drive or not. First they got pissed, then they got the message.
